Innovation strategies and technology for experience-based tourism
Tourism is undergoing signiﬁcant change and facing new challenges – that call for new perspectives. At least two dimensions of the change can be identiﬁed:
new forms of tourism, characterized by the tendency to depart from mass tourism;
the diffusion of information and communication technologies, with a pervasive effect on the creation, production and
consumption of the tourist product.
The limited success of most attempts to exploit produced windows of opportunity indicates that we are facing a pre-paradigmatic phase of transition.
Innovative attempts gain new strategic value when viewed from a perspective that values experience as an important new attribute.
Such a perspective has signiﬁcant consequences for the growth of destination strategies, policies, and the integration of the information-society dimension.
R 2003 Published by Elsevier Science Ltd.